An AI chief of staff for the operator-founder.
Scoped in two hours. Built in two weeks. Pays back in a month.
You're the founder, the marketer, the ops lead, the recruiter, the customer support. Every one of those roles needs someone — but you can't afford a five-person back office, and you don't want to manage one.
Roleplan builds AI chiefs of staff for founders running lean: agencies doing $500k a month from a kitchen table, consumer brands shipping product without a head of ops, info businesses scaling on the founder's voice. Image generation, social drafts, ads-ops digests, meeting prep, inbox triage, weekly business reviews — built around the parts of your operation only you see.
“It's not a time management problem. The decisions only you can make, like pricing, hiring, partnerships, the creative direction, are getting crowded out by inbox triage, meeting prep, ads-ops, and the daily 200-message DM tide. You don't need another tool. You need something that handles the operating work the way you would, so the things only you can actually decide get your time.”
A second brain for everything you don't want to be doing.
Inbox triage & drafted replies
In your tone, prioritised by what actually moves the business — not by who shouts loudest.
INBOX · TODAY 247 received 198 auto-archived 22 drafted 12 flagged 8 escalated to you → urgent: vc partner reply → flagged: contract addendum → draft ready: investor update
Meeting prep & follow-up
Briefs before, action items after, all tracked. You walk in already informed; nothing falls through after.
TODAY'S CALLS
10:00 supplier review
↳ brief sent · 3 points
14:00 designer 1:1
↳ recap · 2 blockers
16:30 vc check-in
↳ metrics · 4 questions
→ action items synced to Notion Weekly business review
Revenue, ads, content, support — pulled from your real data into one page, every Monday. Trends, anomalies, what to focus on this week.
WEEK 14 · MAR 24 Revenue $128k ↑ 12% wow Ad spend $14.2k ↓ 4% wow ROAS 9.1× ↑ 17% wow Content 12 posts · 8.4M reach Support 42 tickets · 0.8h avg → Focus: launch cycle 3 → Watch: navy stock · 4 days → Win: spring drop · double budget?
Ads-ops digest
Meta + Google daily report, creative testing pipeline, anomaly alerts before you spend the budget on a flop.
META · TODAY Spend $1,420 ↑ 8% wow ROAS 2.4× ↓ 0.5 CPA $42 ↑ $4 CREATIVE TESTS + "spring drop v3" — pause ($) + "founder pov" — scale (✓) + "ugc carousel" — promote → alert: cpm spiking last 24h
Vendor & hire research
Briefs on suppliers, partners, candidates — done overnight. You wake up to a decision, not a research task.
DEC 14 · 4 BRIEFS READY • Acme Logistics — fit · 4 refs • MarkOps — strong · 1 conflict • Sara K (designer) — recommend • "Brixel" CRM — too early-stage → priority: marketing hire call → awaiting: legal review (Acme)
Customer signal synthesis
DMs, reviews, support tickets — distilled into themes weekly. The customer feedback you would never have time to read.
WEEK 14 · 312 SIGNALS 67% sizing questions (↑ 12%) 18% delivery delays 9% return reasons 6% product praise NEW THEMES + "navy restock?" (24 mentions) + shipping speed (12 mentions) → recommend: open navy backorder
Content engine
Image generation via Gemini and Nano Banana, social drafts, podcasts and long-form repurposed into clips and threads.
THIS WEEK · SHIPPED + 8 carousels · 3 reels · 2 stories + 4 product hero shots (gemini) + Email teaser thread (×2) + Repurposed ep 47 → 6 clips + Newsletter draft (review queued) → Next: shoot list for spring 2
Calendar & travel
Slots, reminders, prep notes, travel logistics. Restaurant bookings, gym sessions, the lunches you keep meaning to schedule. Basics handled, so the system can do the heavier work.
THIS WEEK Mon 3 client calls · gym 6:30 Tue flight LHR→DXB · 14:00 Wed showroom · investor dinner Thu podcast taping · gym 6:30 Fri off UPCOMING + Mar 18-22 · Dubai trip booked + Mar 25 · lunch w/ Sara (resched)
Like texting an executive who never sleeps.
Real exchanges, lifted from a working chief-of-staff build. You ask; the agent does the work and sends back what it did. Anything customer-facing or financial waits for your nod.
Three stages. No surprises.
Audit
We map your week, your tools, your bottlenecks. You walk away with a prioritised build plan, scoped and priced. Refundable if we conclude we can not help.
Build
We build the AI chief of staff to that plan. Trained on your tone, your tools, your data. Human-in-the-loop for the first two weeks.
Retainer
We manage, optimise and expand the system as your operation grows. Routine work runs unsupervised; high-stakes flows keep human oversight by design.
Public. Locked. No surprises.
Athena, Belay and Somewhere all hide their prices. We don't. The audit price is locked before we start; the build price is locked after the audit, before any code is written.
Built for some founders, deliberately not others.
- Solo founders doing $30k+/mo from agency, info, content or creator businesses
- Operator-CEOs of 5–30 person consumer / DTC / agency / info teams
- Anyone juggling product, marketing, ops, ads, content and hiring without a real ops layer
- Pre-revenue founders looking for cheap productivity tools— try Lindy at $50/mo
- Large enterprises with established back-office— you need a real chief of staff, not an AI one
- Anyone wanting a full-time human VA— try Athena or Somewhere
$10m+ business with an established team?
We also build fully bespoke chief-of-staff systems for established CEOs whose existing EA is overloaded. Same engine, completely custom scope. The audit is the same starting point; the build is whatever your operation actually needs.
Operator-founders asking, we're answering.
01 What is actually built during the build phase? +
02 How is this different from Lindy or other AI assistant SaaS? +
03 How is this different from a human VA like Athena or Somewhere? +
04 Do you need access to my email and calendar? +
05 What if it screws up? +
06 Can you integrate with my existing tools? +
07 Is the build mine to keep? +
Your data, your keys, your call.
When you give an AI access to your inbox, calendar, ads accounts and customer data, the questions that matter are simple: what can it see, what can it change, and how fast can you pull the plug.
Ready to stop being everyone's bottleneck?
Book the $999 audit. Two hours, on the call, we tell you exactly what your AI chief of staff would do — and what it would cost to build. If we can't help, you get the $999 back.