I spent two decades in music and entertainment — managing artists, running labels, and building a creative agency across London & Dubai.

Along the way I ended up working inside hair salons, a luxury watch retailer, social media agencies — a range I never planned on, but that taught me how differently every business actually runs.

Every one of them had the same underlying problem: a team drowning in admin, chasing leads manually, losing deals to slow follow-up, and patching everything together with WhatsApp and spreadsheets.

I started building systems to fix the problems I saw across these businesses. First for my own. Then for friends who ran theirs. Roleplan is what came out of it.

AI is only useful when someone actually understands how a specific business runs — its people, its quirks, where the leaks are. Writing the code is the easy part now; anyone can do that. The implementation is the hard part, and the part worth paying for.